Gay and lesbian travelers are influencing change in the tourism industry, resulting in new opportunities for tour operators, accommodations and destinations around the world. Over the past year, Community Marketing, Inc. (CMI) has analyzed more than 24,000 surveys from the United States, Europe and Canada, and conducted tourism- related focus groups across the USA. CMI identified three trends that are favorably impacting the industry:1. The end of «Pink Washing.» Gay travelers are more aware than ever before of destinations or companies that «slap a rainbow» on their advertising, while at the same time discriminate against, or are insensitive to, the gay, lesbian, bisexual or transgender (GLBT) community. Before spending money on travel, gay travelers are increasingly looking to the Human Rights Campaign Equality Index (hrc.org) and the TAG Approved(r) accommodations program (http://www.tagapproved.com), which was recently adopted by Travelocity.
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